27 October, 2022

Design Marbella interviews Juan Manuel Mancebo, Tailor Retail Makers’ CEO

First of all, please introduce us to Tailor Retail Makers and tell us about the services you offer. 
Tailor Retail Makers arose from the specialisation of Bilba’s retail department. Our goal is to respond, in a professional and specific way, to the needs of the commercial and office sector. Our clients are national and international companies that need spaces to develop their business, both shops and offices and logistic spaces for their own internal operation. 

We endeavour to be “partners” in these expansion processes, providing, within the concept of “integral turnkey service”, all the responses to the needs of implementation: from the initial design, project drafting and licence management, to the execution of the works, equipment, furniture and digitisation of the spaces and subsequent maintenance. 

What is your team’s profile, and what added value does it provide to clients? 
Tailor Retail Makers consists of a specialised technical and operational team that puts the latest technology and trends in the retail and construction sector at the service of our projects. We accompany our clients in their business expansions, in every sector and with no geographical limits. 

For each project, we appoint a specialised manager who acts as a single interlocutor and oversees the entire implementation process at the sites, from conception to execution and start-up. This is perhaps the main characteristic of our way of working: close collaboration with the client, as well as great dynamism and proactivity in projects that are usually very tight in terms of deadlines. 

What impact do issues such as technological advances and sustainability challenges have on retail spaces?
Retail spaces are constantly adapting. In our current hyper-digitalised society, customers have already decided or made their purchase before setting foot in the shop, so spaces must offer experiences that go beyond the act of acquiring a good or service. We design and execute spaces where “things happen” that make it more interesting for the customer to visit the shop, to have experiences and to become loyal to the brand.

Sustainability is no longer an option or a greenwashing resource: it is a legal and customer requirement and a real commitment on the part of brands, which applies not only to the product but also to the design, the choice of materials and the execution of spaces. 

What role do designers and brands play in these changes, and how do you envisage the shops of the future?
Precisely because of this hyper-digitalisation of the shopping process, the real challenge and the goal of retailers and all the players involved, from designers to customer service staff, lies in the humanisation of physical spaces, in the search for experiences that make the customer feel special and willing to recall and repeat the visit.

Novelty, originality, a break from the norm, and a return to traditional consumer experiences, where the senses and proximity were valued over low prices, are the key elements in the new designs of retail spaces. Brands that want to maintain long-term relationships with their customers must ask architects and designers to create areas where their experience is personalised and unforgettable.

The shops and offices of the future must recover the values of traditional architecture to care for the user’s emotions in the context of technological overexposure. In short, the challenge for entrepreneurs, designers and builders is to create sustainable spaces where technology connects the virtual with the real without losing humanity. 

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